You were told to think outside the box. We just live out here.
Outside of the Fox turns complicated ideas, systems and information into digital products, learning and websites people can actually use.
Four things. Done properly.
We create digital products, build the systems around them, help people find them, and make sure they work for everyone.
Our own products, live and in progress.
Alongside client work, we build and run our own products. Here is what is live and what is coming next.
Victory.
A productivity tool built around the emotional moment, not the task list. 35 tools across the full working day, from arriving at your desk to closing your laptop. Built for neurodivergent people. Free tier live; paid from £5/month or £39/year. Institutional licensing coming soon.
Neurodiversity Design Council
A UK design standards body for neuro-inclusion. Seven domains, 35 criteria, three tiers: Reviewed, Endorsed, Certified. Every assessor is neurodivergent, by requirement.
The Signal
Weekly intelligence for people who sell training. New L&D hires, training tenders and buying signals scored and delivered every Monday, before your competitors see them.
Baseline.
A leadership skills self-assessment grounded in published positive psychology. 24 behavioural markers across 8 skill areas, each rated on performance and energy, with a dedicated neurodivergent and hidden-disability pathway.
NeuroMark
A neuro-inclusion assessment framework for organisations that want to be measured on more than good intentions. 7 domains and 35 criteria across three tiers, so a workplace can see where it genuinely stands and what to fix first. Developed alongside the Neurodiversity Design Council.
Assessment Unpacking Generator
A free tool that turns a dense marking brief into a plain-English guide a student can actually follow. Built for the many learners who find assessment criteria impenetrable, and for the staff who would rather not rewrite them by hand. No login, works straight in the browser.
Kalmtools
Small, sharp web tools that each do one job well. 25 free tools, from favicon and QR generators to a contrast checker, image compressor, PDF merge and JSON formatter. No adverts, no sign-up, and nothing uploaded to a server.
kalmtools.com ›Sme.me
Structured groundwork for learning designers, on day one instead of week three. Answer a short brief and get objectives, key ideas, worked examples, misconceptions, assessment questions and scenarios, shaped by the design theory you choose. It replaces the waiting and the blank page, not the expert, so subject-expert time goes on checking rather than starting from scratch.
Scaffold
Course design with the rigour built in. A guided workspace that takes a build from scope through to evaluation, holds the quality at every stage, and lets you plug in your own AI for the drafting. You leave with a sound course and every supporting document. The method keeps it honest, AI just does the typing.
DAD Apprenticeship Studio
The Digital Apprenticeship Development framework as a working studio. Pick your standard, map every knowledge, skill and behaviour, and run all ten stages from start-up to continuous improvement. Version-aware and kept current with Skills England, so you are never designing against a standard that has changed.
Scenario Databank
A growing bank of workplace-judgement scenarios you can brand and drop straight into Rise, a webpage or a PDF. Difficult conversations, ethics, leadership, EDI. No single right answer, and consequences that compound, so people practise the decision rather than recall the policy. Set your colours and names; the branching stays sealed.
We use AI. We also know when not to.
AI runs through a lot of what we build, for research, drafting, code and prototyping. We combine it with real research and twenty-six years of judgement, we interrogate it rather than trust it, and if something was built with AI, we say so.
How we handle AI, in plain English ›A selection of what we’ve designed and built.
Herbal Nation
Natural remedies and herbal wellness. A clean, accessible WordPress build for a growing online brand.
Visit site ›
The Coffee Machine Guide
Independent, ad-free guide to every coffee pod system on the market. Every machine rated and compared.
Visit site ›
DAD Framework
The 10-stage apprenticeship delivery framework used by colleges and providers, becoming a web tool.
Coming soon
Leadership Failure
Short-form training video on leadership accountability. CPD designed to provoke reflection, not tick boxes.
Watch ›
Ubuntu: I Am Because You Are
CPD video exploring Ubuntu philosophy in school communities. The kind of training people remember.
Watch ›
Neurodiversity Design Council
The website and brand for a UK design standards body for neuro-inclusion. Publishes the standard, explains the assessment, and handles enquiries. Built to be exactly as accessible as the standard it sets.
Visit site ›
A Monday in Probation
An immersive, scenario-led activity through the key stages of modern rehabilitation. Built for the Forensic Psychology PGDip at Leeds Trinity University, following practitioner Patricia Wright through a day of real decisions.
View course ›
Quantum Computing
Part of an async course suite, taken standalone or as part of an apprenticeship programme.
View course ›
Leading Data-Driven Projects
Follow Sam, a lead business analyst handed a struggling project nobody wants. Leadership, team structure, rescuing stalled work, and launching AI projects responsibly.
View course ›
Japanese Knotweed
A short film. A sharp, memorable take on how small problems spread when they are left unchecked.
Watch ›
Abundance
A reflective CPD film on abundance and flourishing, from the same programme.
Watch ›
Metroflex London
A gym launch page built around one looping video and a choice: enter with sound or without. A trailer for the launch, shot and cut alongside it, sits below.
Visit site ›Apoplectic
A clothing brand for British outrage, done properly. Shop build, brand and the whole tongue-in-cheek range, from Appalled of Altrincham to Sickened of Stockport.
In productionWe also publish.
Plain-English guides, courses, books and tools, usable by everyone. The shop is opening soon, nothing is on sale just yet.
Got something complicated? Let’s make it clear.
Whether it’s a website, a training project, an accessibility audit, or a decision you need help making sense of. Based in Stockport, a red-brick town under one of the great railway viaducts, with more charm than it lets on, and working with clients everywhere.
Or email directly: hello@outsideofthefox.co.uk