You were told to think outside the box. We just live out here.
Outside of the Fox is a digital studio for problems that need solving differently. Clear, inclusive, built to last, made for how people actually think.
The platforms we’ve built. Some live, some launching soon.
Each one solves a specific problem the existing tools don’t.
Victory.
The first productivity tool built for the emotional moment. 35 tools across the full working day, from arriving at your desk to closing your laptop. Built for neurodivergent people. Free tier live; paid from £5/month or £39/year. Institutional licensing coming soon.
victorytools.net ›Neurodiversity Design Council
The UK’s first neurodiversity-led design standards body. Seven domains, 35 criteria, three tiers: Reviewed, Endorsed, Certified. Every assessor is neurodivergent.
thendc.org.uk ›The Signal
Weekly intelligence for people who sell training. New L&D hires, training tenders and buying signals scored and delivered every Monday, before your competitors see them.
Baseline.
A leadership skills self-assessment grounded in published positive psychology. 24 behavioural markers across 8 skill areas, each rated on performance and energy, with a dedicated neurodivergent and hidden-disability pathway.
Join the waitlist ›When something is too complicated, too confusing, or doesn’t exist yet, we build the thing that should have been there all along.
Web design & WordPress
Clean, fast websites that load properly, work on every device, and don’t need a manual to update. Every build meets accessibility standards as default, not as an afterthought.
E-learning & training design
Twenty-six years of instructional design. SCORM-compliant e-learning, interactive HTML, custom tools and training videos people actually watch. Story-led, emotionally smart, built for real learners.
Neurodiversity Design Council
The UK’s first neurodiversity-led design standards body. Our assessors are themselves neurodivergent, so they catch what neurotypical testers walk straight past. Seven domains, 35 criteria, three tiers.
We use AI. We also know when not to.
AI runs through almost everything we build, for research, drafting, code and prototyping. Using it well is the bit most people skip. We do three things differently.
We combine, not copy
Every output is cross-referenced against real research, lived experience and sector knowledge before it goes anywhere. AI gives us speed. Twenty-six years gives us judgement.
We interrogate, not accept
We treat AI like a junior researcher with confidence issues: useful, fast, and wrong often enough that you have to check. First drafts are starting points, never endpoints.
We use it responsibly
If something was built with AI, we say so. If a figure came from a model, we verify it before it ships. No client gets work that was generated and not reviewed.
Things you can buy today.
Pay once, download instantly, keep forever. Sold through Payhip. Built to be clear and usable for everyone, including neurodivergent readers and people with disabilities.
Where to Start
Not sure which guide you need? A free introduction to the series and how it works.
Download ›Teen Boys Essentials
What every parent of a teenage boy needs to know, without the panic and without the waffle.
Buy guide ›Pensions
What a pension actually is, how yours works, and what to do about it. Jargon removed.
Buy guide ›Buying a Car
Finance, depreciation, insurance groups, what to check. Everything a first-time buyer needs.
Buy guide ›Wills
Why you need one, what happens without one, and how to get it done without paying a fortune.
Buy guide ›Mortgages
Fixed, variable, LTV, affordability. Everything you need to understand before you sign.
Buy guide ›Employment Rights
What your employer has to do, what they don’t, and what to do when they get it wrong.
Buy guide ›SEN Provision
EHCPs, school responsibilities and your rights as a parent. What the system won’t tell you.
Buy guide ›Quantum Computing
What it actually is, why it matters, and what you need to understand right now.
Buy guide ›Thinking Outside the Box
How creative thinking really works, and practical ways to get better without the corporate cringe.
Buy guide ›DAD Framework: Apprenticeship Bundle
The complete 10-stage digital delivery model for apprenticeship providers. Templates, checklists and Ofsted-aligned tools.
Buy bundle ›Data Literacy for Everyone
Six modules, real workplace scenarios, no jargon. For teams who need to understand data plainly.
Buy course ›EU Accessibility: Plain English Guide
What the European Accessibility Act means for learning designers and digital teams. Translated so you don’t have to.
Buy guide ›Cognitive Governance
What happens when a team stops thinking because AI does it instead. For managers who want AI without eroding judgement.
Buy guide ›Racial Inclusion: A Practical Guide New
A 23-page guide. Evidence-based, practical, written without corporate hedging. For organisations ready to move past statements.
Buy guide ›The ADHD Toolkit
250+ practical tips for daily living with ADHD. Memory, time blindness, focus, work, sleep. Written from lived experience.
Buy book ›LinkedIn That Actually Works
A 27-page guide to profile, content and visibility. No engagement pods, no guru nonsense. Based on real research.
Buy guide ›The 2030 Skills Shift
What the WEF Future of Jobs data actually says, what it means for you, and a 90-day plan to act on it.
Buy book ›Coffee Machine Guides
Pod and bean-to-cup, UK and US editions. Every major system compared on real cost per cup and what to actually buy.
Browse ›You’re Not Paranoid 2026
How organisations really work. 37 workplace tactics named and dismantled in plain English, with academic sources. Hardcover.
Join waitlist ›Shipped. New
An app for neurodivergent builders who can see the whole system but can’t start. Five stages from friction to launch.
Buy app ›Got You.
Free health triage and letter tool. Six modules: GP registration, PALS, mental health routing, practical next steps.
Use tool ›Website Launch Kits
HTML themes with character: Retrofuturism, 2 Tone editorial, and brutalist Slab. For musicians, zines and creative practices.
Buy themes ›A selection of what we’ve designed and built.
Herbal Nation
Natural remedies and herbal wellness. A clean, accessible WordPress build for a growing online brand.
Visit site ›The Coffee Machine Guide
Independent, ad-free guide to every coffee pod system on the market. Every machine rated and compared.
Visit site ›DAD Framework
Home of the Digital Apprenticeship Delivery Framework. The 10-stage model used by colleges and providers.
Visit site ›Leadership Failure
Short-form training video on leadership accountability. CPD designed to provoke reflection, not tick boxes.
Watch ›Ubuntu: I Am Because You Are
CPD video exploring Ubuntu philosophy in school communities. The kind of training people remember.
Watch ›Flourishing in Education
Interactive CPD course built in Articulate Rise. One of six topics for teachers, TAs and school leaders.
View course ›BPS Ethics Decision Pathway
An interactive nine-stage tool that walks researchers through the BPS Code of Human Research Ethics, checkpoint by checkpoint, before they submit for review. Built for Leeds Trinity forensic psychology students.
Open the tool ›Got something complicated? Let’s make it clear.
Whether it’s a website, a training project, an accessibility audit, or a decision you need help making sense of. Based in Stockport, a red-brick town under one of the great railway viaducts, with more charm than it lets on, and working with clients everywhere.
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